What is MIDEM, you may ask? Well, literally it stands for Marché International du Disque et de l’Edition Musicale… though in our own words, it’s the world’s largest music industry trade show. Taking place each year in Cannes (France), it’s an opportunity for all music key players, businesses, start-ups and new technologies to meet and make new business connections.
For its 46th edition, I heard from many regular participants that there was a drop in exhibitor numbers, although MIDEM recorded and announced a 10% increase in visitors. The actual size of the event and buzzing activities around it were still quite impressive and a little disorientating, so it was hard for me to tell, with it being my first attendance.
However, what is certain is that physical album sales are down, and that is no news to anyone, hence MIDEM had to adapt itself and focus on other industries such as new technologies, start-ups and apps providers that are involved directly or indirectly with music. As a result, it wasn’t surprising to find various companies like Amazon, Google, Facebook, YouTube, Groupon, Soundcloud or even brands like The Coca-Cola Company or Puma at the event.
Without fail, Australia was part of the 4-day event, with over 30 Australian organisations, companies or individuals that were all well represented at the Sounds Australia stand.
During the Aussie drinks reception held at their booth, the Australasian Performing Right Association (APRA)’s representative was proud to recognise the success of many Australian artists who made it internationally. And just to name a few among many he mentioned: Sia, Angus & Julia Stone, Gotye, and Megan Washington whose latest show “Insomnia” is to be taken to the cities of London and Paris. Finally, and most importantly, he also indicated Australia is wide open to the music business whether it is coming in or out of the country.
While the exhibition area, which occupied two large levels, was the hive for all business connections and deals, many conferences were taking place within the Palais des Festivals.
But MIDEM is also three nights of live music around the city, showcasing new and emerging artists to the locals and all the music industry attendees. This year’s line up included a variety of music to please everyone’s taste; from hip hop to folk or heavy metal to classical. (See our full coverage)
Nevertheless, MIDEM remains a fantastic networking opportunity in the industry, and this year’s global message was a positive one.
More than ever before, we listen to music, whether it’s on the radio, an mp3 player, mobile phone, or any media channel. We are surrounded by music.
It may indeed feel a bit saturated for artists given the abundance of choice available to listeners, but there are still many ways for them to be heard, get noticed and construct solid fan bases. MIDEM’s conferences, talks and workshops offered different marketing ideas and tools to get through this.
Yes, the music world is constantly evolving and forever will, so for now let’s block the dates and meet again in January 2013.
