The British Music Embassy returns to SXSW this weekend for its 12th year, taking over Latitude 30 with a slew of events and live performances from 10th to 16th March, and special interactive events from the 8th to the 10th. And though a lot of these events were announced last month, there have been a few last minute additions to the bill including Yola, Algobabez and SOAK (pictured).
There will be seven night time showcases, six of which are in partnership with AIM, BBC Music, the Department for International Trade (DIT), PPL and PRS for Music. A further four daytime showcases will take place throughout the week.
Here’s a look at the full run of events:
The British Music Embassy at Latitude 30 (512 San Jacinto), SXSW 2019 – full line-up:
Sunday 10th March
7:30pm – 11pm
British Music @ SXSW presents
In association with Funnel
Fatherson
Alex Francis
The Desert
Curse Of Lono
____
Monday 11th March
8pm – 2am
DIY Magazine presents Official SXSW Showcase
In association with DIT
Sports Team
King Nun
whenyoung
Anteros
The Ninth Wave
Willie J Healey
____
Tuesday 12th March
8pm – 2am
ATC Live presents Official SXSW Showcase
In association with The BPI
Georgia
Black Midi
Fontaines DC
Ezra Collective
Lafawndah
Lucia
____
Wednesday 13th March
2pm – 6pm
British Music @ SXSW presents
The Joy Formidable
Thyla
The Dunts
Orchards
Saint PHNX
8pm – 2am
BBC Music Introducing presents Official SXSW Showcase
In association with PRS Foundation
Another Sky
Big Joanie
Sam Fender
Grace Carter
Georgia
Howl & The Hum
____
Thursday 14th March
2pm – 6pm
Output Belfast presents
The Brummies
Jealous Of The Birds
Louis Prince
Joshua Burnside
Roe
8pm – 2am
BBC Radio 6 Music presents Official SXSW Showcase
In association with AIM
The Blinders
Novelist
Flohio
Squid
The Pearl Harts
Penelope Isles
____
Friday 15th March
2pm to 6pm
British Music @ SXSW presents
Elder Island
Husky Loops
Westerman
Minke
Hælos
8pm – 2am
BBC Music presents Official SXSW Showcase
In association with PPL & PRS for Music
Her’s
Comet Is Coming
Bad Sounds
Dylan Cartlidge
Annabel Allum
Ferris and Sylvester
____
Saturday 16th March
2pm – 6pm
British Music @ SXSW presents
Fatherson
The Snuts
Island
Harkin
Penelope Isles
8pm – 2am
BBC Radio 1 presents Official SXSW Showcase
In association with PPL & PRS for Music
The Amazons
Easy Life
Celeste
Boy Azooga
APRE
In addition to the artists performing, legendary DJ Steve Lamacq will be broadcasting live from SXSW for BBC Radio 6 on the 14th and 15th of March. For more details about the event, head to the official British Music Embassy Website, or download the official guide for the venue.
