It would seem that the days of female singers being positions as pictures of ideal perfection within music videos to play purely into the male gaze are becoming more and more a thing of the past. We’re at the point with pop music today that seeing skin on skin, revealing costuming and extravagant weave action within music videos aren’t shocking and moreover, these ladies are taking ownership of their power and doing their thing with it.
Whether Beyoncé is rolling up that partition, Rihanna is comin’ after someone for her money or even if Taylor‘s taking to the streets with her bad blood squad, one thing remains the same – the message of ‘I’m a badass bitch’ comes across stronger than any sexualised image the music video director may try to portray.
Today, say hello to South Korean artist CL. The 24 year old is already a mega commodity within K-Pop circles, leading the dynamic 2NE1, but is proving to be a fiery success Stateside too, as she prepares to release her debut solo record in the U.S. The move of K-Pop and indeed, Asian music artists into mainstream US popularity is a trend that’s been developing for a while now, and CL’s 2014 link up with Scooter Braun to manage her career in the US can only mean wider exposure for the Seoul native.
Over the weekend, CL dropped the music video for her new track “Hello Bitches” and, as you’d expect, it’s as direct as the title suggests. With lyrics thrown down in both English and Korean, the tune is all about bossin’ up. A great introduction to this assertive aesthetic CL is no doubt going to continue developing as Lifted sees its eventual release, the clip for “Hello Bitches” is fierce, playful and features some killer choreo courtesy of New Zealand’s ReQuest Dance Crew, currently enjoying recent success off the back of their work on Justin Bieber‘s vid for “Sorry” (don’t act like you haven’t seen it…).
Have a look at this one and keep your eye out for this lady, most likely smashing her way on to your radar soon.
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