Adelaide’s winter hibernation season is about to get woken the eff up, with the announcement of the Umbrella: Winter Sounds festival, set to take over 60 different venues from July 15th through until August 7th. The new model will see more than 200 live music performances take place, thanks to funding from Arts SA and the SA State Government.
The winter period generally sees Adelaide retreat from the cultivated culture of festivals for which it became widely recognised for promoting and in the curating of these events, both the government and major arts body have implemented one big wake up alarm to go off throughout the city in coming months.
Highlights of Umbrella: Winter City Sounds include a mini-festival dedicated to hip hop, thanks to the Golden Era Records crew, with their traditional ‘Warm Up’ event hitting the Ed Castle in July, hosted by Tom Thum. Also, for its first appearance outside Melbourne, the popular Tram Sessions are coming to Adelaide, following on from the introduction of the wildly successful series on Melbourne trams.
General Manager of Music SA, Lisa Bishop, has said of their involvement with the event, “Adelaide has a rich history of establishing world class events using a grass roots approach, for example The Adelaide Festival, The Adelaide Fringe Festival, Tasting Australia and even the Tour Down Under. Umbrella is no exception to this tradition: Music SA has commissioned 17 emerging music entrepreneurs to create live music experiences with their own artistic visions and hopes to use this model to grow a thriving festival and industry.”
Tickets for all Umbrella shows are on sale now and can be accessed via the official website, HERE.
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Photo: Andre Castellucci
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