Flipping his 1994 classic “I Used to Love H.E.R”, Chicago emcee Common has decided to hype his forthcoming album Let Love Have The Last Word with “HER Love”. A sequel to one of hip hop’s most treasured concept cuts, the soulful ode to culture has Common rhyming over a previously unheard J Dilla beat, broken up by a high-pitched Daniel Ceaser with assistance from Dilla regular Dwele.
The song’s video clip, directed by Savanah Leaf , made its impactful debut at L.A’s Annenberg Space for Photography museum for an exhibition called “Contact High: A Visual History of Hip-Hop”.
The sound is very much in-line with one of the Common’s most acclaimed albums, Like Water for Chocolate, and makes heavy use of the rapper’s calm, poetic delivery over Dilla’s tender production, melting perfectly into the track for another winning collaboration between the two artists.
Common brings it to life by breaking up various names of modern rappers and using them in an unbridled, creative verse that shines with the spontaneous energy of a freestyle that still managed to sound polished and planned.
