Marriott’s millennial brand Aloft hotels is once again kicking into high gear for their annual Project: Aloft Star, a good ol’ fashioned band comp that, for the past few years, has been uncovering and amplifying unsigned musicians from across the Asia-Pacific region. Fashioned as an “artist discovery competition”, the program is nearing its grand final…
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Perth is fast becoming one of Australia’s most beloved travel destinations as it boasts clean air, wide open spaces and a warm sizzle to the skin. As tourism begins to boost it means accommodation options must meet the expectations of visitors and provide them with a sanctuary of calm and orderliness, whether they’re in town…
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The After drawing 600,000 public votes last year, Aloft Hotels have brought back their successful “Project Aloft Star” program for the fourth year in a row. At it’s core, the program is a far-reaching band competition, amplified by partners MTV to give budding musicians and bands the chance to really kick start their career, shooting…
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