Just about every step forward in society is accompanied by about a few hundred brands trying to show that they are down with the current topics of discussion. Most of the time it’s cringeworthy and ends up on certain yellow-journalism blogs as advertorial, or even TV spots starring any one of the however many Kardashians…
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RTD’s are often hard to get right, and they are mostly always aimed at the masses, so when Campari’s SKYY Vodka introduced their Fused by SKYY range towards the end of last year it was hard to know what to expect. Campari are a reliable brand, they always have been and they likely always will…
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