Over the next three days, Melbourne locals will be able to get their hands on a free pair of prescription glasses as popular online retailer VisionDirect.com.au opens its very first Vision Direct Optical Centre in the heart of the CBD. They’ll be going large for their opening week, committing 100 free premium acetate frames and…
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Sunglass stalwarts Ray-Ban have decided to kick their successful “Ray-Ban Remix” concept up a notch and tap further into the social media generation by allowing customers to personalise new pairs of sunglasses with their Instagram or Facebook feeds. The enormously successful, visual-first social media platforms have come to capture users’ personalities, presenting feeds which are…
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Long gone are the days when a cheap pair of sunnies from a local store could get you by. Unless they are for one-time use at a summer music festival, it’s quite a waste to be buying throwaway sunglasses every so often. With it now being very public knowledge that the benefits of a good…
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