The rumours were true! Arnott’s have officially won the great snack race of 2018, managing to (finally) funnel a classic Aussie combo into the latest flavour for Shapes. Vegemite & Cheese Shapes is being described as “the spirit of the nation distilled down into a cracker”, and has now made its way onto supermarket shelves across Australia.
To celebrate the partnership between Shapes and Vegemite, the flavoured biscuits will be baked in the shape of the country and displayed in “disruptive” black packaging paying homage to the iconic spread.
“Arnott’s Shapes has been a favourite in Aussie homes for over 50 year”, explained Arnott’s Brand Manager Shannon Wright. “Shapes has been a staple at any backyard BBQ, beach cricket match or holiday drive for many, many summers. As we kick off 2019, what better way to celebrate than to launch a legendary Shapes flavour, partnering with Australia’s favourite spread?”
Cheese & Vegemite Shapes are now available at all major supermarkets nationally.