Canadian Club are getting in on that slice of summer celebration by introducing pop-up racquet clubs across Melbourne, Sydney and Brisbane for December and January. In an effort to build anticipation for one of the country’s largest annual sporting events, the Australian Open, the pop ups will be using some of the country’s best known venues to offer the public specialty Canadian Club cocktails (CC & Dry included) designed to help balance the heat of those sunny days.
“The Australian Open is one of the most iconic events on the Australian sporting calendar, and after great success during the last couple of years we are very excited to be taking the CC Racquet Club to Sydney and Brisbane”, offered Canadian Club Brand Manager Kristy Rathborne. “Historically, when the Australian Open kicks off in January it always turns out to be a couple of the hottest weeks of the year – the perfect time for Aussies to enjoy a refreshing CC”.
When the Australian Open does come around, each pop-up will sport big screes for visitors to watch each game live, a particularly tempting treat for those outside of Melbourne who aren’t able to join in on the annual pilgrimage to Melbourne.
Brisbane will be the first pop-up activated as Canadian Club take over a space at the Sandstone Point Hotel from Thursday 27th December. Two days later, Sydney will get a double fix, first by the beach with the pop up located at Bondi’s famous The Bucket List from Thursday 29th December, and then by the harbour with CC heading Cruise Bar from Tuesday 3rd January. All pop ups will remain open until Monday 30th January.
Melbourne’s turn to host CC will be during the Australian Open Festival, as the Raquet Club returns hillside at the Birrarung Marr festival for the second year round. DJ’s will be spinning each night of the pop-up while seating is set up by the festival’s big screen.
For more information and updates follow Canadian Club on Facebook HERE.
Images supplied and credited to Jim Lee Photo.
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