Perth is fast becoming one of Australia’s most beloved travel destinations as it boasts clean air, wide open spaces and a warm sizzle to the skin. As tourism begins to boost it means accommodation options must meet the expectations of visitors and provide them with a sanctuary of calm and orderliness, whether they’re in town for business or leisure. Aloft Perth is a hotel designed for global travellers who love open spaces, open thinking and open expression. Through art, colour, technology and innovative ways of interaction, guests will be able to distinguish Aloft Perth from many other hotels in the area.
Location is key and for those locals to Perth, Rivervale has certainly been a quiet suburb. As redevelopments in infrastructure, housing, leisure and accomodation start to take shape, it’s safe to say that Aloft Perth has hit the Springs Rivervale market early, and will set the standard for those businesses who soon join the locality. Springs Rivervale is situated but a mere short walk to the Swan River with bike tracks and a growing riverside community as part of the urban sprawl. Considering it’s extremely close proximity to the airport, Crown Casino and the new Perth Stadium, this hot spot will become a destination point for locals and tourists alike.
As part of the Aloft brand, its three core values embody the notions of being sassy savvy and spacious. Sitting under the “select service” type of hotel in the brand, it is the first Aloft to open its door in Australia. This is an extremely exciting venture for the hotel group allowing a new and exciting experience for visitors across the nation and overseas, as well as West Australians looking for something new to explore. This hotel is unlike any other in Australia and enjoying the services, facilities and amenities certainly ensured that home away from home feeling.
Architecturally, the design and use of space is grand and open, with the appeal of being in a loft space. While it’s angular and constructed, it still feels warm and inviting with floods of natural light filtering through the front reception area, and the picturesque views of the Swan River from the bedrooms. This is an extremely eclectic hotel for Perth and it’s not your conventional abode, but it’s use of raw materials and inspiration drawn from the WA landscape, allows guests to connect on a cultural level as well. The hotel aims to be functional as well as leisure-filled and relaxing, with quiet spaces to switch off and take a nap, or take in the incredible artworks all around.
The artworks that fill the walls of the hotel were curated by Art Consultant Lisa Reeves of Design Theory, and feature WA’s emerging contemporary artists. The central idea behind the collection is to give visitors a taste of Perth’s up-and-coming arts culture before leaving the hotel, aiming to show the energy, vibrancy and colour of Perth. As part of the Aloft brand, each hotel around the world features artworks by local artists, which is not only a great opportunity for local artists, but it’s a concept that should inspire many other hotel brands and groups. At Aloft Perth, it was intentional that each of the artworks didn’t match; they are all unique in style and bring a focused energy to the space it’s in. Amazingly, no hotel is a replica of one before it, and ensures that what is on display is in line with the art culture of that city.
With the idea of an open-plan space, it means the flow into each room, or part of the hotel, is natural. More so, the layout of the bedrooms is just as functional. With generous amounts of space given, you can really unpack and give yourself the chance to settle in. Again, artwork and colour are of the upmost importance with specially commissioned wall works by Mike Gray featuring in each room configuration. There’s a real sense of urban style living at the Aloft Perth especially with the use of technology and innovation. It’s definitely a feature for that next-gen traveller who is very tech-savvy, and has a sophisticated approach to tech-living. Don’t be discouraged by the ways in which technology can be used in your stay; let it be a chance to embrace it and try something new.
If you’re in town for business, take the opportunity to host your work conferences or meetings in their state-of-the-art, multi-purpose function rooms, with each fit-out drawing inspiration from the local music scene. The configurations are varied and flexible catering to your wants and needs. To ensure you have a well-rounded stay at the Aloft Perth, and ensure it’s not just another work-trip, you are encouraged to Re:charge at the gym, Re:mix at the WXYZ bar, Re:fuel at the 24/7 pantry, or laze by the pool, where you can take in the large scale painted wall mural. Or perhaps you’d like to take a rooftop yoga class with 180° views of Perth and the Swan River. These finer details will make your stay a much more authentic and balanced one, leaving you feeling refreshed and recharged each day.
Probably one of the most important aspects to any accommodation is their restaurant offering, its quality and service. Springs Kitchen is a neighbourhood eatery run by Executive Chef Oliver Buenviaje bringing breakfast, lunch and dinner to guests as well as locals. The passion for food comes through each dish, with the finest of local produce filling the menu. Choose from à la carte or buffet, and allow the incredible flavours to speak for themselves. Each dish is a work of art with careful attention to detail in the presentation. For residents in the area, this is a cafe at their doorstep, and a high quality one at that, with the option to dine inside or outside in the warm Perth air. The interior design and colour palates are inspired by the WA landscape with clean pastel accents, and white open spaces allowing a sense of calm while you savour each bite. With a big open kitchen to boot, you can see all the action unfold in an orderly and precise fashion.
Aloft Perth prides itself on creating social scenes and spaces within the hotel to connect with their self-expressing target market. Starting the Live @ Aloft music sessions at the WXYZ Bar initially was a way to connect emerging artists with international clientele. This grew into what is now known as the Project Aloft Star competition. For the first time ever, the competition opened up its perimeters to the Australia/SE Asia market, and in partnership with MTV Asia, the 2017 winner – Mr Headbox of Indonesia – was announced at a live event on Friday October 20th. This is a huge opportunity the Aloft Hotels brand creates for emerging artists, bridging the gap for artists and major media networks to connect.
In 2019 an Aloft Hotel will open on Chapel St in Melbourne. This is a perfect city to extend the hotel brand to considering it’s strong connection to arts, culture, and music. Given each hotel is unique in its own aesthetic and feel, it is an extremely exciting venture to see what is unveiled.
For bookings and reservations, head here.
Aloft Perth
Address: 27 Rowe Avenue, The Springs, Rivervale WA 6103
Contact: +61 8 6147 2468
The author visited Perth as a guest of Aloft Hotels and was provided with a three nights complimentary stay. She travelled from Melbourne with Qantas.
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