Melbourne-based artist Zhong Chen is the muse for The Chen, the latest property from the country’s unique Art Series Hotel Group which is renowned for its high-end hotels dedicated and built around the works of an individual Australian artist. The group’s eight art inspired hotel will open later this month on November 22nd in Melbourne’s Box Hill, reflecting Chen’s fun and playful style while drawing upon the area’s ethnic diversity, channeled through the artist’s many works which represent his own transcultural identity.
Chen’s art, which is defined by a playful, gestural style and makes use of watercolour, oil and acrylic to create bold black outlines contrasted with softer pastel tones, is famous for its marriage of Western expressions and Chinese traditions. It will be well-represented throughout the hotel and its 100 intelligently designed hotel suites, which pop in colours of pastel pinks and blues set against muted grey tones. Chen’s vibrant Digital Archival Fine Art Editions will be displayed in each room and common area.
This will also be one of the few Art Series Hotel’s in Melbourne with a rooftop pool, which will be spread across a large entertainment deck in addition to other features including multiple onsite restaurants (did someone say Yum Cha?) and cafes. The property will also have a fully equipped state-of-the-art gym, events centre and car park, and immediate access to Melbourne public transport, with a tram stop nearby.
“I have lived and worked in Box Hill for nearly a decade and I am really proud of this community and its emergence as a powerful fringe suburb of Melbourne. To have an Art Series Hotel open in my name is truly an honor”, said Chen. “I love the hotel’s location so much I ever purchased an apartment in the same complex and I am looking forward to seeing guests engage with the hotel and my art”.
As with all Art Series properties, The Chen will operate with the group’s signatures, which include bespoke bedding, EVO bathroom amenities, luxe minibar, art tours, dedicated art channels, artist documentaries and art libraries. Special branded Smart Cars and Lekker bikes will be made for guests to hire, encouraging them to explore the area and Melbourne in general.
The Chen will officially open on November 22nd, 2017 with a special opening rate of AU$149 per night.
The Chen
Address: 820 Whitehorse Rd, Box Hill VIC 3128
Contact: +61 1800 278 468
Website: artserieshotels.com.au
Image: Lucas Allen
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